My Data Secured – raising youth awareness of their EU-ratified rights is a project increasing young people’s awareness and knowledge of data protection and the safe use of online services. The project is launched in April. The project provides young people information and understanding about their legal rights and the role of EU as a guardian of the fundamental rights of each individual.
We approach young people using videos and social media influence marketing. The other target group for this campaign are professionals who work with young people. The campaign materials offer support for broaching subjects that many may find complex or difficult to discuss.
Data security is a particularly important subject for young people, who are constantly adopting new web and social media platforms in their everyday lives and disclosing their personal data to these services as a part of the registration process. The content produced in the campaign use practical examples to help young people to understand the different types of personal data the services are collecting and the purposes for which this data is used.
My Data Secured – raising youth awareness of their EU-ratified rights has received Europe Information funding from the Ministry for Foreign Affairs of Finland. The project is implemented from March 1 to December 31, 2021. The project is implemented by TIEKE Finnish Information Society Development Centre.
Project partners
- The Centre of Expertise for Digital Youth Work, Verke, participates in disseminating information and project materials to the youth workers and helps clarifying themes concerning data security with their own data security training.
- The Mannerheim League for Child Welfare participates in dissemination of the project materials via e.g. the Nuortennetti web service for young people and the associated social media channels.
- Follow the project on TIEKE’s Instagram
