The DigiStar project promoted the digitalisation of tourism and restaurant sector SMEs by strengthening their digital competence. It provided SMEx with means to revive business during the COVID-19 crisis and especially after it.
The main goal of the project was, in addition to the development of digital skills, establishing an e-commerce platform and the introduction of e-commerce technologies. Based on this, companies were able to enhance their digital marketing, sales and support functions.
The Coronavirus crisis showed that many micro and small businesses needed to develop new channels for selling, distributing, communicating, and interacting with existing and potential customers, as traditional means and channels were not available.
In particular, the project supported micro, small and medium-sized enterprises in the tourism and restaurant sector, as well as other small and medium-sized enterprises, such as market and hall retailers and souvenir shops, whose digital skills were overshadowed by the industry’s other expertise.
Participation in the DigiStar project was free of charge for companies.
The project was financed by the Uusimaa Federation’s Coronavirus crisis financing and the contributions of the municipalities of Uusimaa – Hanko, Helsinki, Lohja, Porvoo and Raseborg.
