The DigiStar project promotes the digitalisation of tourism and restaurant sector SMEs by strengthening their digital competence. DigiStar provides SME with means to revive business during the COVID-19 crisis and especially after it.
The main goal of the project is, in addition to the development of digital skills, establishing an e-commerce platform and the introduction of e-commerce technologies. Based on this, companies can build their digital marketing, sales and support functions.
The Coronavirus crisis has shown that many micro and small businesses need to develop new channels for selling, distributing, communicating, and interacting with existing and potential customers, while traditional means and channels are not available.
In particular, the project supports micro, small and medium-sized enterprises in the tourism and restaurant sector, as well as other small and medium-sized enterprises, such as market and hall retailers and souvenir shops, whose digital skills have been overshadowed by the industry’s other expertise.
Participation in the DigiStar project is free of charge for companies.
The project is financed by the Uusimaa Federation’s Coronavirus crisis financing and the contributions of the municipalities of Uusimaa – Hanko, Helsinki, Lohja, Porvoo and Raseborg.