Networks support the work of the Ministry of Transport and Communications
Digital processes

Networks support the work of the Ministry of Transport and Communications

Having worked in the field of administration for the Ministry of Transport and Communications since 2016, Noora Lähde is the right person to open up benefits of TIEKE membership for the organisation that sets society’s ground rules.

Senior specialist Noora Lähde of the Ministry of Transport and Communications mentions execution of the EU data strategy and the digitalisation of logistics as topical tasks. For both tasks, ministry staff need a broad network and collaboration with businesses, research organisations and public authorities.

“Legislators must consider the starting points and needs of different actors in society, to ensure that regulations move development in the right direction. TIEKE’s networking events enable the exchange of ideas with key stakeholder groups.”

When there is a need to share information on digitalisation processes and increase knowledge, Lähde believes that TIEKE can be used to spread the message.

“While creating an equal society for as many actors as possible, we need to understand the opportunities and challenges related to issues such as big data, artificial intelligence, the Internet of Things and application interfaces. At the ministry, we don’t always have such deep knowledge, but find it through partners such as TIEKE,” Lähde explains.

Influencer

In addition to bringing different actors together, Lähde views influencing attitudes as a key opportunity for TIEKE. For example, using new technology to make logistics processes smoother would be challenging if businesses or border control authorities insisted on sticking with hard-copy documentation.

“Accepting new technology and changing operating practices requires verification of the efficiency benefits of digital solutions in activities such as border crossing and the optimisation and tracking of shipments. TIEKE can raise awareness of such issues by participating in various surveys and projects, and communicating their results.”

Lähde says that information is the best way of influencing attitudes.

To make the benefits visible, we need information about the impact of digitalisation on the environment and economy.

Noora Lähde

Lähde mentions traffic automation in her own field of administration.

“This, too, is a multi-faceted issue that must be studied from the perspectives of driverless vehicles, as well as intelligent steering and digital infrastructure. How and where does automation best serve emission reduction goals and smooth transportation from one place to another? By seeking answers to these questions in networks like TIEKE, we can influence decision-making and practical implementations.”

Accelerator

In TIEKE’s networks, Lähde feels that she is part of a community whose goal is to make Finland an even more competitive and functional part of the global system.

“In TIEKE’s events and projects, the public and private sector meet and exchange ideas. Various skills, content and goals form the basis of viewpoints that support decision-making and provide answers to questions about the future.”

Lähde refers to a roadmap, based on the government programme, whose goal is non-fossil-based traffic in Finland by 2045, and a parliamentary workgroup whose task is to draft a 12-year plan to ensure the sustainability of Finnish traffic policy.

“Such frameworks, which affect issues such as the kind of projects the government will fund, can be built faster the more efficiently and thoroughly we form a common target level, future scenarios and actions, and participate in studies and experiments.”  

“Together, within the TIEKE networks, we can accelerate progress towards an emission-free future in various sectors of society,” Lähde summarises.

The article was originally published in Finnish in TIEKE’s magazine Tiedosta 1/2020. Translation: Transfluent.

Kirjoittaja